There is a particular kind of comfort that only comes from a place designed to feel like yours. At 37GS Residences, the experience begins not with a grand lobby or a sweeping check-in ritual, but with the quiet certainty of a door that opens onto a space assembled with real intention. The residences are conceived as fully furnished apartments, each one thoughtfully appointed with living areas, full kitchens, and considered interiors that blur the line between boutique hotel and private home. The result is a property that operates with the service standards of fine hospitality while preserving the independence and intimacy of residential living.
37GS Residences offers a collection of individually styled units that range in size and configuration, accommodating solo travelers, couples, and families with equal ease. Interiors lean toward clean, contemporary design with warm textures and functional layouts. Kitchens are equipped for more than reheating, with proper cookware and generous counter space that invite guests to shop locally and settle in. Living rooms feel genuinely livable, bedrooms are dressed in quality linens, and bathrooms carry the kind of detail that suggests someone cared about the difference between adequate and excellent. The emphasis throughout is on comfort that performs at a high level without announcing itself.
The property functions as a self-contained base for longer stays and shorter visits alike. The residential format gives guests the freedom to set their own rhythm, whether that means mornings spent cooking breakfast in a sunlit kitchen, afternoons working from a proper desk, or evenings gathered in a living room that actually feels like gathering. The booking experience is streamlined and direct, allowing guests to select their preferred residence and move through the process with clarity. There is an attention to operational ease here that reflects a modern understanding of how discerning travelers want to book and inhabit space.
What lingers about 37GS Residences is not spectacle but proportion. Every element exists in service of a single, coherent idea: that the most luxurious thing a hotel can offer is the feeling of being home, only better. The scale is intimate, the details are deliberate, and the experience favors substance over performance. You leave not with the memory of an impressive property, but with the quieter satisfaction of having stayed somewhere that understood exactly what you needed.
There is a particular kind of comfort that only comes from a place designed to feel like yours. At 37GS Residences, the experience begins not with a grand lobby or a sweeping check-in ritual, but with the quiet certainty of a door that opens onto a space assembled with real intention. The residences are conceived as fully furnished apartments, each one thoughtfully appointed with living areas, full kitchens, and considered interiors that blur the line between boutique hotel and private home. The result is a property that operates with the service standards of fine hospitality while preserving the independence and intimacy of residential living.
37GS Residences offers a collection of individually styled units that range in size and configuration, accommodating solo travelers, couples, and families with equal ease. Interiors lean toward clean, contemporary design with warm textures and functional layouts. Kitchens are equipped for more than reheating, with proper cookware and generous counter space that invite guests to shop locally and settle in. Living rooms feel genuinely livable, bedrooms are dressed in quality linens, and bathrooms carry the kind of detail that suggests someone cared about the difference between adequate and excellent. The emphasis throughout is on comfort that performs at a high level without announcing itself.
The property functions as a self-contained base for longer stays and shorter visits alike. The residential format gives guests the freedom to set their own rhythm, whether that means mornings spent cooking breakfast in a sunlit kitchen, afternoons working from a proper desk, or evenings gathered in a living room that actually feels like gathering. The booking experience is streamlined and direct, allowing guests to select their preferred residence and move through the process with clarity. There is an attention to operational ease here that reflects a modern understanding of how discerning travelers want to book and inhabit space.
What strikes you first is the contrast — Central London at its most animated just outside, and then this almost startling quiet once you're inside. 37GS feels like someone's beautifully kept secret: a residential calm in a neighborhood where Piccadilly's theatre marquees and Carnaby Street's energy are practically at your doorstep. The contemporary design is confident but restrained, and the views over manicured gardens feel genuinely unlikely for somewhere this central. It's the kind of place that suits travelers who want London on their own terms — the fully equipped kitchen inviting you to bring back finds from local markets rather than always eating out. The real luxury here isn't a feature list; it's the sensation of stepping back from the city's rhythm without ever leaving its heart.
Member rates
37GS Residences in London, England publishes distinct room types below. The public rate is the live cash price anyone can see. Journey publishes an entry-tier member rate for this stay — a catalog offer, not a personalized quote. Journey members get member-only rates and unique custom benefits at Alliance properties. Join on journey.com to unlock the published member rate, then check dates to book.
Catalog room types at this hotel. Choose dates below for the public rate and the published entry-tier member rate. Those dated totals are not a personalized quote.
Sleeps 2 · 1 × Super King · 538 sq ft · regular
This air-conditioned apartment includes 2 living rooms, 1 separate bedroom and 1 bathroom with a walk-in shower. In the fully equipped kitchen, guests will find a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment has a washing machine, a tea and coffee maker, flat-screen TV with streaming services, as well as chocolate for guests. The unit has 1 bed.
Sleeps 6 · 3 × Super King · 1841 sq ft · regular
This spacious apartment features 1 living room, 3 separate bedrooms and 3 bathrooms with a walk-in shower and a bath. The well-fitted kitchen has a stovetop, a refrigerator, a dishwasher and kitchenware. The air-conditioned apartment features a flat-screen TV with streaming services, a washing machine, a tea and coffee maker, a seating area as well as garden views. The unit has 3 beds.
Sleeps 4 · 2 × Super King · 1076 sq ft · regular
This spacious apartment consists of 1 living room, 2 separate bedrooms and 2 bathrooms with a walk-in shower and a bath. In the kitchen, guests will find a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment features air conditioning, a washing machine, flat-screen TV with streaming services, as well as chocolate for guests. The unit offers 2 beds.
Sleeps 2 · 1 × Super King · 538 sq ft · regular
This air-conditioned apartment consists of 1 living room, 1 separate bedroom and 1 bathroom with a walk-in shower. In the well-fitted kitchen, guests will find a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment features a washing machine, a tea and coffee maker, flat-screen TV with streaming services, as well as chocolate for guests. The unit offers 1 bed.
Sleeps 2 · 1 × Double · 538 sq ft · regular
This air-conditioned apartment features 1 living room, 1 separate bedroom and 1 bathroom with a walk-in shower. Guests can make meals in the kitchen that has a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment has a washing machine, a tea and coffee maker, flat-screen TV with streaming services, as well as chocolate for guests. The unit has 1 bed.
Sleeps 4 · 2 × Super King · 1281 sq ft · regular
This spacious apartment includes 1 living room, 2 separate bedrooms and 2 bathrooms with a walk-in shower and a bath. The well-fitted kitchen has a stovetop, a refrigerator, a dishwasher and kitchenware. This air-conditioned apartment features a dining area, a flat-screen TV with streaming services a washing machine and a patio. The unit has 2 beds.
Sleeps 4 · 2 × Queen · 861 sq ft · regular
This spacious apartment is consisted of of 1 living room, 2 separate bedrooms and 2 bathrooms with a walk-in shower and a bath. Guests can make meals in the kitchen that is fitted with a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment features air conditioning, a washing machine, flat-screen TV with streaming services, as well as chocolate for guests. The unit offers 2 beds.
Sleeps 4 · 2 × Queen · 1076 sq ft · regular
This spacious apartment consists of 1 living room, 2 separate bedrooms and 2 bathrooms with a walk-in shower and a bath. Guests can make meals in the kitchen that is equipped with a stovetop, a refrigerator, a dishwasher and kitchenware. This apartment features air conditioning, a washing machine, flat-screen TV with streaming services, as well as chocolate for guests. The unit offers 2 beds.
Sleeps 8 · 3 × Super King · 2454 sq ft · regular
This spacious apartment comes with 1 living room, 3 separate bedrooms and 3 bathrooms with a walk-in shower and a bath. Guests can make meals in the kitchen that features a stovetop, a refrigerator, a dishwasher and kitchenware. The air-conditioned apartment features a flat-screen TV with streaming services, a washing machine, a tea and coffee maker, a seating area as well as garden views. The unit has 3 beds.
Guest
Thank you 37GS Residences team and many Thanks to Ali for incredible service you have been doing. The best place for staying in London obviously. Very flexible, supporting, and proactive staff! Thank you again! Regards, Mikhail Guzikov Lucy Lysenko
Guest
Amazing service from Ali, made the whole experience amazing from the begining.. come and ask for ALI G he will look after you!! Helped with all the luggage and our whole trip, going the extra mile. Come and ask for Ali he will look after you! Will deffo be back
Guest
Location, Location, Location, 24/7 reception/security, New building with New facilities and furniture, and apartment are spacious. All of these made our two-week holiday feel like we're in a home away from home. Moreover, I have to mention that Mohammed from the guest service team was always there to help with anything, anytime before and after completing our stay in 37GS, Chapeau Mohammed!! 👏🏽👏🏽
Guest
All concierge staff are very kind and generous; willing to help and provide solution for accommodation matters. Would like to highlight Mr Ali for all the hard work and attention he put on my team. Thanks 🙏
Guest
We stayed in a two bedroom apartment in 37G Residence from August 18th-26th. Overall, the choice was excellent! The location is just a couple of minutes away from Piccadilly circus, from which you can take a tube to any attraction in London. The staff were extremely helpful and friendly, hats off and thanks to their efforts to keep occupants satisfied. Very recommended!
3:00 PM
We understand that plans can change. The cancellation terms below describe the standard policy. Your specific booking’s eligibility for cancellation and refund is determined by the terms shown at the time of booking. **Standard Refundable Terms** For reservations that are marked as refundable: - Guests may cancel up to 48 hours before check-in to receive a full refund - Cancellations made less than 48 hours before check-in may be eligible for a partial refund No refunds are issued for: - No-shows - Cancellations made after check-in - Non-Refundable Reservations Some reservations may be marked as non-refundable. - For these bookings, cancellations or no-shows are not eligible for a refund, regardless of timing. **Refund Processing** Eligible refunds are processed to the original payment method and typically appear within 5–10 business days, depending on your payment provider.Reservation Changes Changes to reservations, including date modifications, are subject to availability and may incur additional charges and must be made up to 48 hours before check-in
11:00 AM
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